Skip to content

Mars Inc: The Red Planet of Chocolates

family, with a net worth soaring at approximately $94billion as of April 2023, embarks on a mission to dominate the confectionery universe, just as its namesake has been known for ruling the solar system. The intertwined tale of the family owned Mars Inc. and its notable rise to success shares striking similarities with the conquering spirit of the exploration into Mars, the Red Planet.

Just as the abstract beauty and distinct red aura of Mars has left astronomers intrigued for centuries, Mars Inc., the candy behemoth, has left the world in awe with its delightful array of chocolates and sweets representing various brands under the company.

Who Owns Mars Inc?

Mars Inc. is the epitome of a successful family-run business. The company, with a sweet start to its journey in the early 20th century by Frank C. Mars, remains under the ownership and control of the Mars family to date. A century later, the company has been passed down through generations and is now under the collective management of Jacqueline Mars and her brothers John Mars and Forrest Mars Jr.

mars inc family is behind snickers, chocolate bar, chocolate, one of world's top selling chocolate bar

Despite being one of the wealthiest families in America, the Mars family maintains an intensely private and low-profile lifestyle. Their approach to business reflects this methodology as well. The family's brand belief values mutual benefits, responsibility, quality, efficiency, and freedom. This ethos passed down through generations is instilled in every Mars Inc. chocolate piece that goes out into the market.

As of today, Mars Inc. stands as the 6th largest privately held company in the United States, a manifestation of the Mars family's profound dedication and persistent work towards their sweet dream.

What brands does Mars Inc. own?

Mars Inc.'s chocolate domination is attributed to its galaxy of confectionery brands, each with a character of its own. If you've ever enjoyed a Milky Way, bit into the crunchy M&M's or indulged in a Mars bar, you've tasted a piece of the Mars Inc. universe.

person holding m ms chocolate candies

Arguably the star of the Mars galaxy is M&M's, the colorful chocolate candies that have been delighting sweet tooths since their creation in 1941. Meanwhile, Snickers filled with nougat, peanuts, and caramel, holds its own, considered the world's best selling candy bar. Mars Inc. also flaunts an exquisite line of pet food brands like Pedigree and Whiskas adding even more depth to its enthralling galaxy.

A lesser-known fact is that Mars Inc. has also created ripples in the food industry with popular food brands like Uncle Ben's rice and provides remarkable services such as the Banfield Pet Hospital under its belt.

Why is Mars Inc. so successful?

The secret behind Mars Inc.'s unprecedented success goes beyond just the fancy wrappers of their chocolates. The revered five principles of Mars Inc.: Quality, Responsibility, Mutuality, Efficiency, and Freedom, shed light on the company's strategic foundation.

Quality, for Mars, isn't just about delicious candies but also about the quality of life in the workplace for its associates. Responsibility goes hand in hand with Mars' aim to make a positive impact on society and the planet. Mutuality is reflected in the benefits it seeks to create not just for itself, but all stakeholders involved. Efficiency encapsulates Mars' approach towards resources, often aiming to achieve more with less. Lastly, Freedom is about the family-owned company's right and obligation to direct its own future.

Over the years, Mars Inc. has done a commendable job in staying relevant and competitive. With a rigorous focus on innovation and adaptation, they've been able to cater to the dynamic demands and tastes of a diverse global audience.

In conclusion, one can clearly see how the Mars' strategic principles, a diverse brand portfolio, and an unwavering commitment to quality have been instrumental in Mars Inc.'s steady rise in the confectionery universe. While company is best known for its confectionery products like , M&M's, Milky Way bars, Snickers, Skittles, and Twix, it faces stiff competition in the marketplace.

Who is Mars Inc's biggest competitor?

In terms of confectionery products, Mars Inc's biggest competitor globally is . Mondelez, home to brands such as Cadbury, Milka chocolate and Trident Gum, is considered one of the largest snack companies in the world. The two confectionery giants constantly battle for market share in various sectors, including chocolate, gum and candy.

blue and yellow plastic pack

However, it's worth noting that Mars Inc is also a major player in other sectors, such as the pet food industry where it competes with conglomerates like 's Purina. Additionally, Mars Inc's Uncle Ben's brand faces formidable competition from companies like General Mills and Kellogg's in the grains sector.

How has Mars Inc. changed?

Over its century-old history, Mars Inc. has evolved from a small candy company to a global conglomerate with diversified interests. Since its foundation in 1911, the company has expanded its portfolio to not only include chocolates but also other confectioneries, pet foods, and other food products.

Recently, one of Mars Inc.'s significant changes is its increasing focus on sustainability and “purpose-driven” brands. The company has made commitments to improve its environmental footprint, aiming for a deforestation-free supply chain and 100% sustainable packaging by 2025.

person holding boxed water is better box near shrubs

On a more strategic level, Mars Inc. has also started to adapt to the digital age by enhancing its e-commerce capabilities. This was in response to the changing consumer behavior, particularly during the COVID-19 pandemic, when online shopping surged globally.

What is the strategy of Mars advertising?

Mars Inc.'s advertising strategy is rooted in creativity and engagement. The company believes in creating memorable and relatable stories to engage its customers. This is evident from the colorful and fun-filled M&M's advertisements or the adventurous tales from the Snickers campaigns. The aim is not just to promote their products, but also to create an emotional connection with their consumers.

Furthermore, in recent years, Mars Inc. has embarked on a path of purposeful advertising. This means that besides selling a product, the brand's advertisements also aim to address broader social issues. For instance, the ‘Maltesers' campaign, which featured adverts focused on disability and diversity, was a great success.

grayscale photo of man and woman holding their hands

The company has also leveraged digital platforms for targeted advertising, realizing the potential of social media and personalization in reaching out to its consumers. Consequently, their marketing campaigns have become more interactive and consumer-centric, helping the company stay relevant and engaging in the digital age.

Through these strategies, Mars Inc. has managed to create a powerful and recognizable brand that resonates with consumers around the world.

Why is Mars not public?

Looking at the success of Mars Inc., one may wonder why the company has not gone public. The reason behind this lies in the company's family-oriented roots. Created by Franklin Clarence Mars in 1911, the company was later taken over by his son Forrest Mars Sr., who expanded the family business into a global confectionery giant. Today, the company is owned and operated by the Mars family.

white ceramic plates on dining table with chairs

Their decision to keep Mars Inc. private allows them to maintain control over the direction and values of the company, ensuring that they can continue to uphold the foundations laid by their predecessors. This approach has also given Mars Inc. the capacity to invest in long-term strategies without being pressured by the short-term profit expectations of public shareholders.

What are the goals of Mars Inc.?

As of one the world's leading businesses, Mars Inc. operates with a unique set of goals that centers around their philosophy of ‘Mutuality of Benefits.' This principle states that for the company to prosper, all stakeholders; from employees to suppliers and consumers, should benefit mutually. As a part of their goal, Mars Inc. has committed itself to create a safe, inclusive, and healthy work environment while also aiming to make a positive impact on the planet and its people. They are investing heavily in areas like renewable energy, sustainable sourcing, and waste reduction.

In terms of financial goals, Mars Inc. aims to continue its growth trajectory. In 2019, their global sales reached an impressive $35 billion, a clear indicator of their financial strength and continued growth in the food manufacturing industry.

What is the Mars company controversy?

Despite their success, Mars Inc. has not been without controversy. One of the major controversies involving the company came to light in the late 2000s when the media reported on the presence of melamine in some of their chocolate products in China. The company faced severe backlash, but quickly took responsive action by tracing the source of the problem and ensuring its immediate rectification.

mars inc controversy regarding their palm oil supplier

In 2015, Mars Inc. was also caught in the spotlight concerning deforestation caused by their palm oil suppliers. The company acted swiftly, pledging to achieve a fully traceable palm oil supply chain and to curb deforestation associated with its supply chain by 2025.

In conclusion, Mars Inc. is a gleaming example of a modern corporation that not only focuses on financial growth but also stays committed to its principles, demonstrates responsibility to its consumers, employees, and the environment, and acts quickly when faced with controversy. Despite operating privately, Mars Inc. is a significant player in the global market, dedicated to uplifting the chocolate and confectionery industry standards to an even higher scale.

Open chat
Need help?
Hi, how can we help you?